Temporary Fame and Fame That Never Goes Away
There are many people who would rather be infamous than obscure, and this ties into some ideas that people have about marketing. People who are interested in publicity will often say that all of it is ultimately positive, since it still gets the attention of the general public. In a world where there are so many different creators, social media accounts, small businesses, and fans online all clamoring for attention at once, it might seem like anything that is going to break through all of that noise will be valuable.
Any PR company in Scotland or elsewhere will usually tell people that it isn’t quite that simple. People might be highly envious of the people who manage to create social media posts, videos, or other pieces of content that will go viral. However, the fame that people will get from these videos and content pieces will often be short-lived. People who think that they can turn this temporary moment in the spotlight into an entire career might not be right about that, or at least not ultimately.
If they work with the right public relations specialists, they might be more likely to make that happen. A PR professional will be able to turn a spark into a flame, so to speak, or at least use some of the viral traffic in the right way. A lot of people who don’t have enough experience in the field will have a hard time using the resources that they get, especially when those resources are actually highly temporary in nature.
Viral videos will sometimes stay popular for a long time. In other cases, they really will be brief fads that people barely remember a year later. Then again, it should also be noted that people on the Internet tend to have both long and short memories at the same time. There are some crazes that are so brief that they barely deserve to be called crazes. There are other trends that people never seem to stop talking about and that will persist for decades. Nostalgia also has a way of making everything last forever, making it harder for people to escape a poor reputation and easier for people to coast on the achievements that they made years ago.
Navigating through all of these different challenges is tough, to say the least. This is one of the reasons why it typically takes professional assistance to make it today.